Community Encouraged To Attend Tourism Secretary’s Presentation About Los Alamos 9-11 A.M. Friday


The public is enthusiastically invited to hear the New Mexico’s Tourism Cabinet Secretary at a presentation 9-11 a.m., Friday, June 12 at the Los Alamos County Municipal Building, 1000 Central Ave.

Secretary Rebecca Latham and her New Mexico True Team will present their impressions from their tours of Los Alamos today.and discuss how Los Alamos can effectively tie into the Tourism Department’s international advertising campaign.

Officials from Los Alamos County in Los Alamos, New Mexico are preparing to showcase the area’s historical, recreational and scenic offerings to the New Mexico Tourism Department Cabinet Secretary Rebecca Latham and her team, as part of a New Mexico True Tour June 11-12.
Los Alamos County’s Economic Development Division Marketing Specialist, Kelly Stewart said, “We are truly excited for the opportunity to share our unique history to the NM Tourism Department who will be experiencing the highlights of Los Alamos County. We’re looking forward to using this event as a way to effectively coordinate our efforts with the Tourism Department and leverage the success of the NM True campaign.”
The Tourism Department has been conducting NM True Tours of destination towns throughout the state for the past three years as a way to familiarize themselves and focus attention on the tourism assets and experiences offered at these featured locations. The NM True Tour Team will include: Cabinet Secretary for Tourism Rebecca Latham; Marketing Outreach and Indian Tourism Program Manager, Audrey Herrera-Castillo; Digital Media Director and Social Media Influencer, Jordan Guenther; Advertising Manager, Martin Leger; and Account Director of Talweg Creative, Maggie Nation.
Today’s NM True Tour began this morning in White Rock where the group took the County’s Atomic City Transit shuttle buses from the White Rock Visitor Center to Bandelier National Monument where they explored the park’s Main Loop Trail, archaeological sites, Alcove House and more. Following lunch, the NM True Team made a brief stop at the Bradbury Science Museum, “the public’s window to the Los Alamos National Laboratory,” its history, its mission and the innovative research and technological discoveries of today.

Next, as many visitors do, the team boarded the familiar yellow Buffalo Tours bus for a customized tour of the once “Secret City” and all the sites and locations that have become historic markers of World War II and the Manhattan Project. Born and raised in Los Alamos, tour leader Georgia Strickfaden took the team to Ashley Pond, Bathtub Row, Camp May Road Overlook, White Rock Overlook Park, Historic Fuller Lodge, the Pajarito Mountain Ski Hill and more, providing little known anecdotes and fun facts along the way.

At Fuller Lodge, the executive director of the Los Alamos Historical Museum provided a progress report on the new Manhattan Project National Historical Park. A stop in Central Park Square at the newly opened Bathtub Row Brewing Co-op – one of only a handful of co-op breweries in the country – and UnQuarked Wine Room on Main Street capped of their tour.

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