CHAMBER & MainStreet News:
Small Business Saturday is Nov. 30 and the Los Alamos Chamber of Commerce is encouraging the community to support this endeavor by shopping locally.
How to participate in Small Business Saturday:
You can participate in as much or as little of Small Business Saturday as you like!
Register NOW for FREE to participate in Los Alamos and White Rock Small Business Saturday Nov. 30. Participants will be included on the map and can give out the Enterprise Bank & Trust Blue Bucks raffle tickets, and possibly win $1,000, if your business gives away the winning ticket. You do not have to be a Chamber member to participate. The registration deadline is Nov. 15 to be included in all marketing. Home-based businesses will be located at project Y cowork at 150 Central Park Square. For more information or to register, visit LosAlamosChamber.com.
PLAN YOUR OFFER
Plan a sale. Make a coupon. Think about a giveaway. Create a Small Business Saturday food item for your menu. Do you have a unique item for us to put in the Gift Guide? Let the Chamber know, and it will be promoted.
CREATE MARKETING MATERIALS
Thus far, there has not been information about ordering the free swag we have received in the past for this event. If we receive any, we will share it with participating businesses like we have done in the past. Visit https://www.americanexpress.com/us/small-business/shop-small/promote to create and download FREE, customizable, ready-to-use marketing materials from American Express.
GIFT IDEAS FOR THOSE “HARD TO SHOP FOR” LOVED ONES
The Chamber and MainStreet will be promoting gifts for those on your list who are hard to shop for. Let us know what unique merchandise or experiences you offer that might make the list for parents, kids or friends. What can they not find online, or only here in Los Alamos? Send your suggestions (and photos, if possible) to Lauren@losalamos.org, and we’ll be curating a list for shoppers!
HAND OUT ‘ENTERPRISE BANK & TRUST BLUE BUCKS’
Your customers will be entered into an Enterprise Bank & Trust shop local cash-raffle drawing!
In partnership with Enterprise Bank & Trust, we’re providing yet another incentive for consumers to shop local this holiday season! For every $25 a customer spends at your business, give them an Enterprise Bank & Trust Blue Buck raffle ticket to fill out with their name, phone number and your business name (which you will collect), and they’ll have chance to win these great cash prizes, courtesy of Enterprise Bank & Trust: (1) $1,000 cash prize, (1) $500 cash prize, (4) $250 cash prizes. There’s an added incentive for you, too, with (1) $1,000 cash prize for the business that hands out the winning ticket!
This program will run 9 a.m. Friday, Nov. 29 to 5 p.m. Friday, Dec. 6. Tickets will be supplied to you by the Los Alamos Chamber and MainStreet. Businesses should turn in their customer’s tickets by 7 p.m. Dec. 6 to the Chamber – MainStreet office, in the Small Business Center at 190 Central Park Square. If businesses are unable to get tickets to the Chamber by this time, arrangements can be made by contacting the Chamber ahead of time. Winning raffle tickets will be drawn right before the Holiday Lights Parade begins at 6 p.m. Saturday, Dec. 7 during WinterFest. Winners need not be present to claim their prize.
GIVE TO A CHARITY
A Small Business Saturday tradition in Los Alamos and White Rock is for the participating businesses to donate a portion of their Small Business Saturday proceeds to a nonprofit of their choice. This sets Los Alamos County apart from all other communities that observe American Express’ Small Business Saturday. The businesses each select what percentage, or flat dollar amount, they want to donate to a local, statewide, national or international charity! Anything goes, including choosing not to participate in the tradition.