“What comes from New Mexico is durable, resilient, tested by the elements, and better for it,” the 30-second television commercial reads. Digital ads and billboards across the state sum up the sentiment in two words: “Buy Local.”
“No time of year is more sentimental to New Mexicans than fall,” said Rebecca Latham, cabinet secretary for the New Mexico Tourism Department. “With harvest season upon us and the intoxicating aroma of roasted chile on everyone’s mind, this is the perfect time to remind New Mexicans about supporting local businesses by buying authentic, New Mexico True Certified products.”
The New Mexico True Certified program, launched only three months ago, has received more than 130 applications from businesses around the state. As of today, 79 applicants have been accepted into the program, representing 14 categories that range from produce to pet products, home décor to cosmetics and much more. All products can be found at NewMexico.org/TrueCertified.
“Phase 1 of the campaign is designed to educate New Mexicans on the importance of seeking out local products when they walk into a grocery store or retail shop,” Latham said. “Phase 2 will highlight the outlets where these local products can be purchased, and phase 3 brings national attention to the New Mexico products available for purchase in shops, restaurants and online.”
The campaign kickoff will be followed in a few short weeks by New Mexico True Fest, an opportunity to celebrate our state with arts and crafts, wine and beer, food and entertainment, all created by local artisans, entertainers and businesses. The event is Sept. 3-4 and is free to the public.