Barbee: Doing The RIGHT Thing When No One Is Looking

Business Ethics
By Julianna Barbee
Director of Americas Small Business Development Center NM NNMC

Ethical business practices bring their own rewards by raising the performance and reputation of those who practice them. Businesses that set ethical guidelines and promote ethical behavior are demonstrating that honesty, respect and safety aren’t expendable when times are tough.

Businesses that are willing to go beyond the minimum legal requirements of the market and to hold themselves and their employees to a high standard of moral behavior are bright spots in today’s economy.

While hard times drive some people to criminal and amoral extremes, others remain faithful to core principles or values that determine their conduct regardless of external circumstances.

These principles, or ethics, are what separate people of integrity from people who disregard any law or agreement or courtesy that interferes with making a buck.  Unethical behavior at the workplace is a common problem that small and large businesses share and it has ruined many reputations and businesses.

Ethics is all about doing the right or moral thing when no one is looking.

Here’s how a business can start building an ethical foundation:

Define the business values and guiding principles. Strong values that are practiced at all levels of the organization will create a strong foundation. Guiding principles will set solid standards of how an activity is accomplished, what the outcome will be, and applying the “golden rule.”

Practice the 6 Pillars of Character: Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship. The six pillars of character, as defined by the Josephson Institute of Ethics are:

  • Trustworthiness;
  • Respect;
  • Responsibility;
  • Fairness;
  • Caring; and
  • citizenship.

An organization that cherishes these values and practices them at all levels is setting a standard for how it conducts business and what outcomes it expects.

Develop a workplace ethics policy. Articulating the values that determine how business will be conducted lets customers know what they can expect and lets employees know what’s expected of them. But an ethics policy is useless if it isn’t enforced.

Businesses that reward unethical behavior or allow self-serving individuals to abuse power sabotage and violate their own stated principles and cultivate an anything-goes workplace culture.

Involve all employees in ethical practices: Periodically reinforcing the importance of business ethics and rewarding ethical behavior help all employees stay on track.

Businesses could consider emulating the children of Holy Cross Catholic School in Santa Cruz, N.M., who participate in a statewide event honoring a student and community member with a “Character Counts” award.

Training and decision-making tools: Some people need occasional reminders of what’s right and what’s wrong, especially when unethical behavior seems to be the norm.

Ongoing in-house training reminds everyone about the rewards of ethical behavior — and the consequences of misbehavior. Maintaining an open-door policy invites employees to report inappropriate conduct and to seek advice when they need help making an ethical decision.

Make ethics part of the business’s public promise to customers: Businesses that promise to respect others and behave with integrity are sure to attract customers and inspire their loyalty, especially if they advertise their commitment to an internal code of conduct based on honesty, accountability and social responsibility.

Accountability: Enforce your Code of Conduct. Continuing to employ those employees who can’t behave in an ethical manner sends the wrong message to all employees. A person with good ethics thinks always of principles above self-interest. Practicing on doing the right thing when no one is looking and less misuse of power, and more openness will generate nothing but positive results.

Professionalism and ethical behavior can benefit your career and your business: Improve your work environment by developing your own effective work habits. Be conscious of how you treat co-workers and your workplace attitude and you can improve your productivity and effectiveness.

Learn more about America SBDC’s at and

Barbee is the director of Americas Small Business Development Center NM NNMC and owner of Barbee Training & Consulting Nationwide. She has 25 years experience in broadcast television, TV production, marketing, advertising and multi media. She is a national trainer, speaker, national Covey trainer of 7 Habits for small business managers and a certified business analyst assisting in job creation, business expansion and business start-ups.