Apply To Serve On New Tourism Plan Committee


The County Council affirmed their commitment Tuesday evening to give their full support and immediate attention to a 2017 focus area for community goals – build the local tourism economy – with their acceptance of a contract with Design Workshop to create a new Tourism Strategic Plan. They are looking for representatives from Los Alamos or White Rock who are interested in serving on a steering committee.

The Tourism Master Plan/Economic Development Strategic Plan Steering Committee will serve as an advisory body to the County Council and County planners for the tourism strategic planning process. The committee will provide the County planners with community member input during the planning process to ensure that the interests of the community at-large as well as tourism stakeholders are considered as the strategic plan is developed. This input will be acquired through both formal participation in Steering Committee meetings facilitated by the Design Workshop and informal comments and feedback during the entire planning process. The committee will also serve a valuable role in communicating project progress with the general public and County Council. 

Volunteers can be from the community-at-large, a business, or an organization, and will join County staff and others representing amenities, assets and attractions, lodging/hotels, history, the National Park Service and San Ildefonso Pueblo. The total number of committee members will not exceed 20 and it is anticipated that 6-10 members will be citizens or business/organization members. The Committee will be appointed by Council and this item is tentatively set for consideration at iits May 16 Council meeting at 6 p.m. in Council Chambers.

Applicants should submit a one or two-page letter of interest with name, address, phone number and e-mail address, name of employer (if applicable), any civic organizations or relevant tourism or economic development background, an explanation of “why I would like to serve on the Committee”, and comment on strengths and expertise in contributing to the accomplishment of the tasks outlined in the Committee’s defined Scope of Work (available on-line at under Government/Projects/Economic Development Projects).

Work on this Committee is expected to be intensive and expedited, and applicants should be prepared to devote a significant portion of time to project or public meetings and work assignments outside of the meetings because of tight deadlines for delivery of the plan at the end of December. The Committee is expected to meet frequently over the next eight months. Additional community or County staff members will be recruited or assigned to work on specific tasks on a short duration, reporting their findings back to the full steering committee and County planners. The final strategic plan will be presented and considered for approval by Council in December 2017. Applications can be emailed to or dropped off at the County Council’s office (1000 Central Ave, Suite 350, inside the Municipal Building). The deadline for letters of interest is 5 p.m. Friday, May 5.

All Committee meetings will be open to the public and advertised in accordance with the Council’s 2017 Open Meetings Resolution. Meeting agendas, minutes and progress updates to the community will be posted on a website hosted by Design Workshop, which will be launched within the next month.

The new steering committee replaces the former Manhattan Project National Historical Park (MPNHP) Advisory Committee formed in 2015. The MPNHP committee will instead become a standing subcommittee of this new tourism-focused committee.  MPNHP subcommittees (Signage, Transportation and Other Attractions) will be discontinued and their members will be encouraged to submit letters of interest to serve on the new steering committee.

Design Workshop, headquartered in Denver, Colorado, has provided tourism and strategic planning to communities for almost five decades. Their project team has worked with several other mountain communities and other National Park gateway communities.  Previous projects include North Lake Tahoe Tourism Master Plan and Community Investment plan; Santa Fe Railyards Master plan; and Pikes Peak Multi-Use plan.  The amount of the contract is $178,870 plus applicable gross receipts tax.

For more information about the plan or applying for the committee, contact Linda Matteson, Assistant to the County Manager and Project Manager for the Tourism Strategic Plan, at 505.663.1750.