“You’ve heard the expression, ‘dumb as mud?’ Well, that’s not really how we think about our mud here in New Mexico,” explains narrator Thomas Wingate, native New Mexican and Santa Fe-based cowboy. Wingate goes on to describe adobe as, “part earth, part water, transformed by the hands of man into something wonderful… magical.”
“Adobe is a defining feature of New Mexico’s unique architecture, and something visitors from around the world are drawn to discover and explore,” Rebecca Latham, cabinet secretary for the New Mexico Tourism Department said. “Along with our endless skies and stunning landscapes, adobe gives our state a look and feel that can’t be found anywhere else.”
In conjunction with the video’s release the tourism department has created the New Mexico True Adobe Trail, which includes fifteen historic and inspirational structures like El Santuario de Chimayo, the Taos Pueblo, Old San Miguel Mission, and the Double Eagle Restaurant in Mesilla.
“Adobe buildings in New Mexico, particularly with the way they’re so often dressed up with luminarias or farolitos this time of year, are something that can be celebrated by all New Mexicans,” Latham said. “This video is a subtle reminder that beneath those lights, long after the hustle and bustle of the holidays, is an art form unique to our state that is strong, resilient and beautiful.”
Find “Cured Earth” and the New Mexico True Adobe Trail at NewMexico.org/adobe.